Monitoring what people say about you online

Monitoring what people say about you online

(Earlier this week I created a post on the Element Fusion website to begin some dialogue about how people monitor what others say about them, their company or their product/service online. Below is the same content of that post.)

The recent MotrinMoms debate on Twitter got me to thinking (if you are unfamiliar with Twitter, here is a pretty good YouTube video describing the concept in plain English). The main issue was that some of the women at whom the advertisement was directed were actually offended by it. This was not Motrin's intent but the offence was definitely taken.

Advertising Age posted an article yesterday: How Twittering Critics Brought Down Motrin Mom Campaign; Bloggers Ignite Brush Fire Over Weekend, Forcing J&J to Pull Ads, Issue Apology

Okay, so why bring up news that is no longer new (sooo three days ago)?

Because advertising is a two-way conversation these days.

How quickly did Motrin respond?  Did they have any system in place to monitor the chatter and interject themselves into the conversation before it escalated? No, they didn't, and it cost them. Motrin's biggest fault was not being IN the conversation with these moms before posting the ad.

That's why I’m trying to retrain my brain.  I’m trying to fully make the switch from Web 1.0 (Are you ON the web?) to Web 2.0 (Are you IN the web?)

Please help me learn from you.

  • What steps have you or your company taken to be IN the web? 
  • How do you make sure the conversation is going both ways?
  • What tools / procedures do you have in place to help you know what your customers are saying about your and / or your product / service?

Please share with us all.

(And, by the way, if you want to follow me personally on Twitter, I am KermitRocks.  It ain't easy being green.  Element Fusion is on Twitter too:  EFStatus)

9 comments (Add your own)

1. Dave Burnett wrote:
I have a Plaxo account and a Twitter account. Can anyone really tell me how to use these for Business to Business purposes??? Dave

Mon, December 1, 2008 @ 11:15 AM

2. ann wrote:
wery intresting
Thanks for sharing this

Mon, March 2, 2009 @ 12:44 AM

3. wrote:
great issues altogether, you simply gained
a new reader. What might you recommend about your post that
you made a few days ago? Any positive?

Fri, May 4, 2018 @ 5:00 AM

4. wrote:
It is not my first time to visit this web site, i am visiting this web
site dailly and obtain nice information from here everyday.

Fri, October 5, 2018 @ 1:58 PM

5. wrote:
Hi, I think your blog might be having browser compatibility issues.
When I look at your website in Opera, it looks fine but when opening in Internet Explorer, it has some
overlapping. I just wanted to give you a quick heads up!
Other then that, awesome blog!

Mon, October 8, 2018 @ 9:20 AM

6. wrote:
Pretty section of content. I just stumbled upon your website and in accession capital to assert that I get in fact enjoyed account your blog posts.
Anyway I'll be subscribing to your feeds and even I achievement you access consistently fast.

Wed, October 24, 2018 @ 12:36 PM

7. wrote:
I take pleasure in, lead to I found exactly what I
used to be having a look for. You have ended my four day lengthy hunt!

God Bless you man. Have a nice day. Bye

Fri, November 2, 2018 @ 5:33 AM

8. wrote:
It's going to be finish of mine day, except before
finish I am reading this wonderful paragraph to increase my experience.

Tue, November 13, 2018 @ 11:40 AM

9. wrote:
Simply desire to say your article is as surprising.
The clearness in your post is simply great and
i can assume you are an expert on this subject.

Well with your permission allow me to grab your feed to keep up to
date with forthcoming post. Thanks a million and please carry on the rewarding work.

Thu, November 15, 2018 @ 5:44 AM

Add a New Comment


code
 

Comment Guidelines: No HTML is allowed. Off-topic or inappropriate comments will be edited or deleted. Thanks.