I'll be offering a web analytics presentation at Innotech

I'll be offering a web analytics presentation at Innotech

The Oklahoma City Innotech Business and Technology Innovation Conference will be held November 6, 2007 at the Cox Business Services Convention Center.

My presentation (scheduled for 3:30 as part of the eMarketing Summit) is entitled:

Web Analytics: Nothing to Fear, Everything to Gain

The Web is the most measurable marketing medium, providing unique insight into prospects' profiles and behavior and serving up actionable data to help marketers get smarter about their activities. But it can be a challenge to understand the information you're looking at, and how to set goals and expectations for improvement.

In this session, Andrea will discuss various analytic tools and show you how to determine key metrics, identify acceptable benchmarks, establish processes for collecting and analyzing online data, and use the knowledge you gain. She will give you the tools to improve future marketing and prove the value of your efforts to your boss.

3 comments (Add your own)

1. Dani wrote:
Google Analytics also gauges which AdWords kerywods deliver the best results, as well as providing information on cost per click on the SurePoint website. Agency.com absorbs this information and makes changes to AdWords campaigns and the SurePoint site to maximize effectiveness.With the help of Google Analytics, Agency.com concentrated search keyword buys on the most effective family of kerywods and fine-tuned the copy in both search-based and banner ads to focus on the most return-intensive concepts. The agency adjusted landing pages, depending on which keyword users clicked on. Agency.com also revised the copy throughout the site, primarily on the landing pages, to better communicate specific goals for each page. After making adjustments, the average bounce rate on the top five entry pages decreased 17 percent, and the conversion rate for the landing pages focused on search keyword buys increased more than 25 percent.

Thu, September 6, 2012 @ 4:30 AM

2. vwhbvk wrote:
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Fri, September 7, 2012 @ 3:24 AM

3. isuuci wrote:
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Sat, September 8, 2012 @ 12:03 PM

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